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Customer Lifetime Value (CLV / LTV) & CAC Ratio Calculator

Calculate Customer Lifetime Value, CAC Payback Period, and LTV:CAC health ratio for subscription businesses.

Inputs used by this tool

Enter values in the interactive controls when the page loads. The result depends on the assumptions and units shown for each field.

Input type: number
Input type: number
Input type: number
Input type: number

Data handling varies by tool. Review its notes and the Privacy Policy before entering sensitive information.